The Ally Nudge
Turn your BLM support into action.
For 1 month, this program will help you continue doing the work to be an ally to the Black community, all via text.
Starts Sunday, 8/16!
Sign up for $5
Proceeds donated to NAACP. Details.
Designed with Dr. Akilah Cadet
Akilah is a comedian, activist, and anti-racism advisor to orgs around the world.
How it works
This program will text you 2-3 days per week for a month, helping you learn and take action.
1 month to go deeper
Each highlighted day will focus on a new topic:
1 month to go deeper
Each highlighted day will focus on a new topic:
Digestible learning via text
For each topic, you’ll be texted a digestible overview (video or article) in the morning.
Digestible learning via text
For each topic, you’ll be texted a digestible overview (video or article) in the morning.
Actionable steps and tools
For each topic, you’ll be texted clear steps to do things like:

• Challenge your perspective
• Hold companies accountable
• Influence policymakers
• Empower younger allies
Actionable steps and tools
For each topic, you’ll be texted clear steps to do things like:

• Challenge your perspective
• Hold companies accountable
• Influence policymakers
• Empower younger allies
A commitment to make activism a habit
The goal is to equip you with the knowledge and tools you need to authentically support the Black community, meaningfully challenge your own perspective, and carry these habits forward long-term.
A commitment to make activism a habit
The goal is to equip you with the knowledge and tools you need to authentically support the Black community, meaningfully challenge your own perspective, and carry these habits forward long-term.
Raising money for the NAACP
Proceeds from this program are donated to the NAACP Legal Defense Fund. Details.
For allies who want to keep doing the work
You’ve signed petitions and donated. This program is designed to be the next step.
Frequently Asked Questions
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Why isn’t this free? How is the $5 donated?
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When does the program start and what's the schedule?
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How action-oriented is this program?
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I've already donated, signed petitions, and sent emails. Is this for me?
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Can I join if I’m not a Nudge member in a Nudge city?
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How political is this program?
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Is this program exclusively for non-BIPOC?
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Will my credit card be charged beyond the 1 month program?
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Can I gift this program to a large group (e.g. my work team or company)?
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Can I end the program at any time?
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I have another question!