This program will text you 2-3 days per week for a month, helping you learn and take action.
1 month to go deeper
Each highlighted day will focus on a new topic:
1 month to go deeper
Each highlighted day will focus on a new topic:
Digestible learning via text
For each topic, you’ll be texted a digestible overview (video or article) in the morning.
Digestible learning via text
For each topic, you’ll be texted a digestible overview (video or article) in the morning.
Actionable steps and tools
For each topic, you’ll be texted clear steps to do things like:
• Challenge your perspective • Hold companies accountable • Influence policymakers • Empower younger allies
Actionable steps and tools
For each topic, you’ll be texted clear steps to do things like:
• Challenge your perspective • Hold companies accountable • Influence policymakers • Empower younger allies
A commitment to make activism a habit
The goal is to equip you with the knowledge and tools you need to authentically support the Black community, meaningfully challenge your own perspective, and carry these habits forward long-term.
A commitment to make activism a habit
The goal is to equip you with the knowledge and tools you need to authentically support the Black community, meaningfully challenge your own perspective, and carry these habits forward long-term.
Raising money for the NAACP
Proceeds from this program are donated to the NAACP Legal Defense Fund. Details.
For allies who want to keep doing the work
You’ve signed petitions and donated. This program is designed to be the next step.
“It’s vital we keep moving forward with BLM even if it isn’t at the top of the news cycle anymore. This is a nudge to help me take continued action.”
@sarah.teng
ATX Nudger
“It’s vital we keep moving forward with BLM even if it isn’t at the top of the news cycle anymore. This is a nudge to help me take continued action.”
@sarah.teng, ATX Nudger
“I’m struggling to digest all the info out there. Telling me exactly what to do is a game changer.”
@maddiedubois
NYC Nudger
“I’m struggling to digest all the info out there. Telling me exactly what to do is a game changer.”
@maddiedubois, NYC Nudger
“It’s vital we keep moving forward with BLM even if it isn’t at the top of the news cycle anymore. This is a nudge to help me take continued action.”
@sarah.teng
ATX Nudger
“It’s vital we keep moving forward with BLM even if it isn’t at the top of the news cycle anymore. This is a nudge to help me take continued action.”
@sarah.teng, ATX Nudger
“I’m struggling to digest all the info out there. Telling me exactly what to do is a game changer.”
@maddiedubois
NYC Nudger
“I’m struggling to digest all the info out there. Telling me exactly what to do is a game changer.”
@maddiedubois, NYC Nudger
“It’s vital we keep moving forward with BLM even if it isn’t at the top of the news cycle anymore. This is a nudge to help me take continued action.”
@sarah.teng
ATX Nudger
“It’s vital we keep moving forward with BLM even if it isn’t at the top of the news cycle anymore. This is a nudge to help me take continued action.”
@sarah.teng, ATX Nudger
“I’m struggling to digest all the info out there. Telling me exactly what to do is a game changer.”
@maddiedubois
NYC Nudger
“I’m struggling to digest all the info out there. Telling me exactly what to do is a game changer.”
@maddiedubois, NYC Nudger
Frequently Asked Questions
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Why isn’t this free? How is the $5 donated?
Dr. Cadet will receive 20% of the proceeds for her work. 60% will go to the NAACP Legal Defense Fund, and 20% will cover costs like SMS carrier fees. The Nudge receives no profit from this program.
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When does the program start and what's the schedule?
This program starts the Sunday after you sign-up, when you’ll receive a text outlining the program.
You’ll then be texted 2-3 days every week, with an educational text at 9am and an action-oriented text at 6pm. It lasts for 1 month.
Note: The cutoff time for signups is 6PM (in your time zone) on Sunday. So if you sign up at 7PM on Sunday, your program will start the following Sunday.
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How action-oriented is this program?
Very. For each topic, we'll text you an educational text in the morning (e.g. a video from Akilah covering the nuance of the issue) and an action-oriented text in the evening (e.g. a menu of actions you can take to fight voter suppression, depending on where you live).
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I've already donated, signed petitions, and sent emails. Is this for me?
Yes! While those actions are great, we’re sure you’ve heard that being an ally is a marathon and not a sprint. This program is meant to be the next step (of many) in that journey.
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Can I join if I’m not a Nudge member in a Nudge city?
Yes! This is a national program available to anyone with a US phone number.
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How political is this program?
Anti-racism is a human issue and not a political one. This program is designed for anyone seeking to be actively anti-racist, regardless of their political preferences.
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Is this program exclusively for non-BIPOC?
This program is for anyone who wants to be actively anti-racist.
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Will my credit card be charged beyond the 1 month program?
No - this is a 1 month program, not a subscription.