Free time is the most important part of our lives.

Do we hike with friends? Get up early and go to yoga? Order 🌯 delivery? These decisions create what we see in the mirror every day.

But it’s too damn easy to be lazy now.

Most tech companies are empowering us to be lazy: To binge 📺 rather than see a concert, post a comment rather than call, or scroll social media rather than talk to our roomie.

The Nudge is here to change that.

We make tools that help you watch more sunsets, try new workouts, and sip 🍷 with friends. In other words, be your best self in your precious free time.

We’re building this for both of us.

Everyone on our team can relate to how hard it is to live our best lives these days. We get you because we are you.

John Peterson, CEO

Before The Nudge was THE Nudge, I worked out of a woodworking garage in a dust mask. Nudge HQ is bigger and dust-free now, but the mission hasn’t changed.

Sarah Peterson, Cofounder and COO

I love climbing Half Dome, hiking every weekend, wearing my dirndl any time I get an excuse to, and staying in touch with old friends.

Kevin Avery, CTO

I'm down for just about anything outdoors, but the best days are spent backpacking in the wilderness, ideally with some friends and a bottle of Wild Turkey.

Kari Clark, Community Strategist

I love backpacking in Tahoe, eating allll the tacos at Tacolicious, exploring new places w/ friends, and generally anything involving wine.

Samantha Hendel, City Director

Always down for live music or checking out a new hike! You can most likely find me at Barton Springs or at a coffee shop in East Austin.

Zoe Kahn, Content Manager

East coaster living in Seattle. Speaks in analogies. Lover of skiing, dumplings, and hiking.

Melissa Fisch, Head of Content

Always walking, reading, and petting dogs. You can usually find me eating seafood and sipping something with mezcal.

Morgan Gundrum, Head of Marketing

Big fan of weekend trips, all dog breeds, hot yoga and uncovering my next favorite coffee shop.

Annie Phung, City Director

I'm always down to explore a new city or learn about different cultures. You can catch me riding my longboard or dancing away at a music festival!

Aquia Francisco, City Director

Big fan of oat milk lattes, my dog, and mezcal cocktails. You can find me bouncing around coffee shops, at the newest (albeit low key) restaurants, or working on a DIY project.

Hallie Richie, City Director

Probably sipping on an oat milk latte in a used bookstore. No? Catch me boxing to top hits, finding the best HH deal, running on the Mall, or saving the world one metal straw at a time.

Nicole Barbera, City Director

Born and raised in Colorado, I’m your go-to girl for hidden gems & weekend trips. You can find me dancing at Red Rocks, cycling, or sipping anything infused with cucumber..

Kelsey Marcum, City Director

I’m always looking for the next pop-up experience, local art shows, and places to bring my dog. You can find me at the next concert in town or sipping a drink that tastes like flowers.

Shalayne Pulia, City Director

Happiest when feeding myself (or my thrift shopping addiction). You can find me petting every pup I see, convincing my friends to order more sushi or sipping some off-the-wall wine.

Sophie Mateu, City Director

I’m all about trail running, cooking, & going to live shows. Being half French, it’s likely that you’ll find me at a wine bar or any place involving cheese.

Demory Hobbs, City Director

My favorite days are spent wine tasting, reading in the park, or checking out the newest pop-up. I'll always stop for coffee.

Mars Hovasse, Product Designer

Catch me tending to my lil garden, on a wave, or baking scones! Usually down for most adventures unless I’m already in bed.

Jin Kim, Engineer

Passionate about clothes, bass guitar and reading. Always in bed by 11 PM.

Aryaman Tummalapalli, Engineer

Grew up in DC, Tokyo, Singapore, and California; big fan of math, physics, and whiskey. You'll probably either find me unpacking from my last trip, or packing for the next one.

Mia Kraft, City Director

Always walking my dog, reading a new booktok rec, or crafting my current WIP. Catch me at the next vintage pop-up, restaurant opening, or Salt Shed show.

John Peterson, CEO

Before The Nudge was THE Nudge, I worked out of a woodworking garage in a dust mask. Nudge HQ is bigger and dust-free now, but the mission hasn’t changed.

Sarah Peterson, Cofounder and COO

I love climbing Half Dome, hiking every weekend, wearing my dirndl any time I get an excuse to, and staying in touch with old friends.

We believe in an idea called #nudging.

Invite your crew to a concert with the perfect planner email? #nudging. When Reese hit the trails? #nudging. Drag yourself to a 6AM fitness class the day after a late happy hour? #nudging. It’s what we do when we realize life is short.